Sanrio Teams Up with U.S. Women's National Soccer Team to Bring Hello Kitty to Matchday

Sanrio Teams Up with U.S. Women's National Soccer Team to Bring Hello Kitty to Matchday

Hello Kitty Joins Fans as the USWNT Faces Japan in a Special One-Night Celebration on April 17

Los Angeles, CA, (APRIL 10, 2026) — Sanrio®, the global lifestyle brand and home to Hello Kitty® and Friends, today announced a special one-night Hello Kitty experience in partnership with the U.S. Women’s National Team (USWNT) during its international match against Japan on Thursday, April 17 at DICK'S Sporting Goods Park in Commerce City, Colorado. Kickoff is set for 7:07 PM MT, with gates opening at 5:30 PM. 

Bringing Hello Kitty’s world of friendship and fun to the stadium, the event celebrates the excitement of matchday while creating new ways for fans to connect through shared experiences.

“Hello Kitty has always brought people together through shared moments of joy, and live sports are one of the most powerful ways to create that connection,” said Jill Koch, Senior Vice President of Brand at Sanrio. “Partnering with the U.S. Women’s National Team allows us to show up in a space defined by passion, community, and energy and create a memorable experience for fans that blends sport, culture, and friendship.”

Fans attending the match can look forward to a variety of Hello Kitty–themed experiences throughout the evening.

Hello Kitty Night Highlights include: 

Gate Giveaway

o   The first 13,000 fans through the gates will receive a complimentary Hello Kitty paper crown 

 Pre-Match Activations at Fan HQ Zone (Outside Gate F, 59th Pl and Victory Way) 

o   Hello Kitty Meet-and-Greet

o   Friendship Bracelet Station

o   Temporary Tattoo Station

Fans can also shop an exclusive Hello Kitty x USWNT merchandise collection, featuring limited-edition apparel, accessories and collectibles. 

For more information and to shop the exclusive Hello Kitty x USWNT collection, visit the match or head to store.ussoccer.com following the event, and follow @hellokitty on Instagram and TikTok for updates. 

About Sanrio®

Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

ABOUT U.S. SOCCER   Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition is to ignite a national passion for the game and elevate its power to unite, inspire, and uplift. We believe soccer is more than a sport; it is a force for good. We are focused on three areas: U.S. Soccer Everywhere, making soccer the #1 played sport in every community in America; U.S. Soccer is Yours, ensuring everyone feels ownership of soccer’s future in the U.S., and U.S. Soccer Success, winning major tournaments, including World Cups. Together, the future of the game is ours to build. For more information, visit ussoccer.com/ourvision.